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Mobile advertising revenue in the United Kingdom (UK) 2008-2017
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Mobile advertising revenue in the United Kingdom (UK) 2008-2017
Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
by Statista Research Department,
last edited
Sep 16, 2019
This timeline presents mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017. In 2009, mobile advertising revenue in the United Kingdom amounted to 38 million British pounds. Mobile advertising revenue exceeded five billion British pounds in 2017.
Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
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by Statista Research Department,
last edited
Sep 16, 2019
This timeline presents mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017. In 2009, mobile advertising revenue in the United Kingdom amounted to 38 million British pounds. Mobile advertising revenue exceeded five billion British pounds in 2017.
- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- United Kingdom
- Survey time period
- 2008 to 2017
- Supplementary notes
- Figures for some years were published previously by Ofcom.
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- United Kingdom
- Survey time period
- 2008 to 2017
- Supplementary notes
- Figures for some years were published previously by Ofcom.
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Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
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Most effective paid digital advertising methods in the United Kingdom (UK) 2016
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Digital advertising in the United Kingdom (UK)
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Statistics on "Digital advertising in the United Kingdom (UK)"
- Market overview
The most important statistics
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)Digital advertising spending in the United Kingdom (UK) 2007-2019
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016Digital share of advertising spending in selected countries 2014-2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by formatDigital publisher advertising revenue growth in the UK Q4 2017, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*Digital display ad spending in the UK H1 2016, by industry
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016Most effective paid digital advertising methods in the United Kingdom (UK) 2016
- Market leaders
The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Google's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019Leading digital & specialist ad agencies in the United Kingdom (UK) 2019
- Performance metrics
The most important statistics
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)Online ads: video completion and click through rates UK 2017, by ad length
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)Online ads: video completion and click through rates UK 2017, by device
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*Display advertising click-through rate in the United Kingdom 2016, by product type
- What sources do you use to identify the best brands?*Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
- Mobile advertising market
The most important statistics
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Mobile advertising revenue in the United Kingdom (UK) 2008-2017
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016
- What are the primary mobile challenges for publishers?Main mobile advertising challenges for publishers in the United Kingdom (UK) 2016
- What do you feel are the biggest mobile opportunities for publishers?Key mobile advertising opportunities for publishers in the United Kingdom (UK) 2016
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016Consumer opinion on how to improve mobile ads in the UK 2016
- Ad blocking
The most important statistics
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
- Proportion of UK adults using ad blocking technology from March 2015 to February 2019Ad block usage penetration in the United Kingdom (UK) 2015-2019
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by demographicUsage of ad blocking software in the United Kingdom (UK) 2019, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by typeUsage of ad blocking software in the United Kingdom (UK) 2019, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2019
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- Effectiveness of mobile campaigns according to marketers worldwide 2016
- South Africa: internet ad revenue 2015, by format
- South Africa: internet ad revenue 2015, by format
- Global mobile ad revenue 2012-2016, by format
- Metrics used to assess mobile marketing success in the U.S. 2015
- Mobile display advertising revenue in Sweden quarterly from 2015-2017
- Mobile advertising: leading inventory types in the U.S. 2015
- U.S. SMBs: mobile marketing tactics used 2016
- Projected change of U.S. companies' mobile advertising budget over two years 2015
- Survey on receptiveness to mobile advertising in Finland 2016, by form of advertising
- Share of company ad revenues in MENA by purchase channel 2016
- Mobile ad campaigns - penetration in the U.S. 2013
- Share of respondents who think mobile marketing will be important in Belgium 2016
- Acceptable reasons for stores to use mobile tracking 2014
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- Advertising in North America
- Full Year 2017 Podcast Ad Revenue Study
- Global Mobile Advertising Revenue 2015
- Advertising market in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- Marketer Perceptions of Mobile Advertising 2015
- Q4 2017 Quarterly Mobile Index
Statistics on "Digital advertising in the United Kingdom (UK)"
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*
- What sources do you use to identify the best brands?*
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- What are the primary mobile challenges for publishers?
- What do you feel are the biggest mobile opportunities for publishers?
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)
- Proportion of UK adults using ad blocking technology from March 2015 to February 2019
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019
- Marketing message types ranked by share of consumers enabling mobile push notifications in the United Kingdom (UK) in 2014
- Mobile advertising spending in Spain from 2011 to 2016 (in million U.S. dollars)
- Mobile internet advertising revenue in the Asia Pacific region in 2015, with a forecast for 2020 (in billion U.S. dollars)
- Digital advertising revenue in India from 2008 to 2023 (in billion Indian rupees)
- Gross revenue from mobile advertising in Germany from 2011 to 2017 (in million euros)
- Effectiveness of select mobile campaign types according to marketing professionals in 2016
- Internet advertising revenue in South Africa in 2015, by format (in million South African rand)
- Distribution of internet advertising revenue in South Africa in 2015, by format
- Distribution of mobile advertising revenue worldwide from 2012 to 2016, by format
- What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?
- Mobile display advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- What types of mobile inventory are the most important to your mobile ad campaigns?
- Which of the following mobile marketing tactics do you use today?
- How do you expect your mobile advertising budget to change over the next two years?
- Which form of mobile advertising are you most receptive to?
- Share of advertising revenues purchased directly and by third party in the Middle East and North Africa in 2016, by company type
- Did you or your clients run campaigns or promotions directed at mobile users in 2013?
- To what extent do you agree with the following: "mobile marketing will be important to my business in 2016"*
- Would you like your favorite stores to track your mobile phone to see when you are nearby and send you messages with the following content?
- Why is your website not optimised for mobile?
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