Baltics: e-commerce market growth by country 2027

Estonia was estimated to witness the highest growth in e-commerce revenue among the Baltic states, at nearly 14 percent in 2023. Furthermore, the figure was projected to reach seven percent in 2027. In that year, Lithuania, was expected to be the fastest-growing e-commerce market in the region. In monetary terms, the e-commerce industry was estimated to generate over 1.8 billion U.S. dollars in Lithuania in that year.

For more information please visit ecommerceDB.com.

E-commerce market growth in the Baltics in 2023 and 2027, by country

Characteristic	2022	2027
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

All values are estimates.

For more information please visit the methodology page on ecommerceDB.com.

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