Baltics: expected changes to online spending 2023

Over the course of 2023, more than a half of internet users in Latvia and Estonia intended to increase their online spending. In Lithuania, the share of respondents who stated the same was much lower, at 15 percent. Furthermore, a third of the polled audience in Lithuania admitted that they planned to decrease their online spending in 2023.

How do you think your online spending will change in the next year?

Characteristic	Will increase	Will not change	Will decrease	Hard to say
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Release date

October 2022

More information

Region

Estonia, Latvia, Lithuania

Survey time period

2022**

Number of respondents

5,292 respondents*

Special properties

internet users on the most popular internet portals

Method of interview

Online survey

Supplementary notes

* The source specified that 1,907 respondents in Latvia, 2,159 respondents in Lithuania, and 1,226 respondents in Estonia had participated in the study.

** Respondents in Latvia and Lithuania were surveyed at the beginning of the year; respondents in Estonia were surveyed in the summer months of 2022.

The study was conducted using a specialized internet survey - gemiusAdHoc.

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