According to a survey conducted in March 2022 among consumers in Australia, half of respondents used only physical stores to research and purchase accessories. In comparison, one-quarter of those surveyed used only online channels for accessories research and purchasing.
Usage of online and offline shopping channels for accessories in Australia in the three months to March 2022
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McKinsey & Company. (July 25, 2022). Usage of online and offline shopping channels for accessories in Australia in the three months to March 2022 [Graph]. In Statista. Retrieved May 17, 2024, from https://www.statista.com/statistics/1406865/australia-online-versus-offline-shopping-channel-usage-for-accessories/
McKinsey & Company. "Usage of online and offline shopping channels for accessories in Australia in the three months to March 2022." Chart. July 25, 2022. Statista. Accessed May 17, 2024. https://www.statista.com/statistics/1406865/australia-online-versus-offline-shopping-channel-usage-for-accessories/
McKinsey & Company. (2022). Usage of online and offline shopping channels for accessories in Australia in the three months to March 2022. Statista. Statista Inc.. Accessed: May 17, 2024. https://www.statista.com/statistics/1406865/australia-online-versus-offline-shopping-channel-usage-for-accessories/
McKinsey & Company. "Usage of Online and Offline Shopping Channels for Accessories in Australia in The Three Months to March 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1406865/australia-online-versus-offline-shopping-channel-usage-for-accessories/
McKinsey & Company, Usage of online and offline shopping channels for accessories in Australia in the three months to March 2022 Statista, https://www.statista.com/statistics/1406865/australia-online-versus-offline-shopping-channel-usage-for-accessories/ (last visited May 17, 2024)
Usage of online and offline shopping channels for accessories in Australia in the three months to March 2022 [Graph], McKinsey & Company, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1406865/australia-online-versus-offline-shopping-channel-usage-for-accessories/