Penetration rate of podcasts in Taiwan 2022, by age
Age makes a difference in podcast consumption. According to a survey conducted in Taiwan in 2022, the penetration rate of podcasts was the highest among those aged between 20 to 39 years, with 64 percent of respondents confirming using podcasts in the past year. In comparison, respondents from 60 to 69 years old had the lowest podcast usage rate.