Online sports and outdoor shop loyalty U.S. 2023

In 2023, around 93 percent of people in the United States who had used the online store of Nike said that they would use it again. Additionally, 89 percent of people would use adidas' online store again.

Sports and outdoor online shops loyalty in the United States in 2023, by brand

Characteristic	Share of respondents
Nike	93%
adidas	89%
Academy	86%
Under Armour	86%
REI	85%
YETI	83%
DICK's Sporting Goods	81%
Reebok	80%
Foot Locker	79%
Columbia	77%
lululemon	77%
Bass Pro Shops	74%
Finish Line	74%
MidwayUSA	71%
Sportsman's Guide	71%
Moosejaw	70%
Fanatics	70%
Champs Sports	70%
Backcountry	70%
Eastbay	65%
Don't know	3%
I will not use any of these brands in the future	1%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

September 2023

More information

Region

United States

Survey time period

August 11 to September 15, 2023

Number of respondents

4,986 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?"

Multiple answers were possible.

Citation formats