Viewing time share of sporting events in the U.S. 2023, by viewing source

Published by
Julia Stoll,
Nov 13, 2023
In the second quarter of 2023, horse racing, represented by the Kentucky Derby, Preakness Stakes, and Belmont Stakes, had the highest share of viewing time on cable, satellite, and over-the-air platforms among selected sporting events, at 84.3 percent in the United States. Golf, specifically The Masters tournament, was also more popular among traditional TV viewers than among streaming consumers.

Distribution of of time spent viewing selected sporting events in the United States as of 2nd quarter 2023, by viewing source

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Release date

September 2023

Region

United States

Survey time period

Q2 2023

Special properties

TV panel data

Supplementary notes

*Incl. vMVPDs and sports/news focused apps

Citation formats
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Statistics on " Sports streaming in the United States "

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Overview

7

Platforms

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Sports leagues and sporting events

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Consumer behavior

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Topics

Sports streaming in the United StatesNational Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)March Madness
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