Popular user-generated content product categories in Taiwan 2023

Published by
Lai Lin Thomala,
Nov 2, 2023
According to a survey conducted by Rakuten Insight on August 2023, beauty, health, and wellness emerged as the most popular product category among consumers of user-generated content in Taiwan, with about 58 percent of approval rate. Electronics and home goods followed behind with 57 percent and 50 percent respectively.

Leading product categories for the consumption of user-generated content in Taiwan as of August 2023

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Release date

October 2023

Region

Taiwan

Survey time period

August 10 to 31, 2023

Number of respondents

9,517 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "For which of the following product categories do you consume user-generated content? (choose all that applies)"

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