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Italy: most-followed Italian influencers on Instagram 2019
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Italy: most-followed Italian influencers on Instagram 2019
Leading Italian influencers* on Instagram in Italy as of 2019, ranked by number of Instagram followers (in 1,000s)
by Daniela Coppola,
last edited
Mar 20, 2019
The statistic illustrates the leading Italian influencers ranked by number of Instagram followers in Italy as of 2019. Influencers (social influencers) might include journalists, subject experts, celebrities and other individuals with large followings. They typically have established online presences through multiple channels and large followings on social media platforms such as Facebook and Twitter and are widely considered authorities among their follower base. As of the survey period, Chiara Ferragni registered the highest number of Instagram followers. The Italian blogger, fashion influencer and businesswoman started her blog TheBlondeSalad in 2009 and, since then, she launched a clothing and shoes fashion line, she appeared on major magazine covers and moved to from Milan to Los Angeles. Loved and hated, Chiara shares her personal life, travels and collaborations with major fashion designers on Instagram on a daily basis. The number of people following her on the social media increases constantly reaching as of 2019, over twelve million followers.
Leading Italian influencers* on Instagram in Italy as of 2019, ranked by number of Instagram followers (in 1,000s)
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by Daniela Coppola,
last edited
Mar 20, 2019
The statistic illustrates the leading Italian influencers ranked by number of Instagram followers in Italy as of 2019. Influencers (social influencers) might include journalists, subject experts, celebrities and other individuals with large followings. They typically have established online presences through multiple channels and large followings on social media platforms such as Facebook and Twitter and are widely considered authorities among their follower base. As of the survey period, Chiara Ferragni registered the highest number of Instagram followers. The Italian blogger, fashion influencer and businesswoman started her blog TheBlondeSalad in 2009 and, since then, she launched a clothing and shoes fashion line, she appeared on major magazine covers and moved to from Milan to Los Angeles. Loved and hated, Chiara shares her personal life, travels and collaborations with major fashion designers on Instagram on a daily basis. The number of people following her on the social media increases constantly reaching as of 2019, over twelve million followers.
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- March 2019
- Region
- Italy
- Survey time period
- 2019
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- Release date
- March 2019
More information
- Region
- Italy
- Survey time period
- 2019
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Statistics on "Influencer marketing in Italy"
- Overview
The most important statistics
- Shares of advertised posts on social networks in Italy in 2018, by categoryItaly: advertised posts on social network 2018, by category
- Annual investments in the influencer marketing sector in Italy from 2017 to 2019* (in million euros)Italy: investments in influencer marketing 2017-2019
- Distribution of new influencer campaigns in Italy in 2018, by social media platformItaly: distribution of new influencers 2018, by platform
- Distribution of new influencer campaigns in Italy in 2018, by influencer typeItaly: distribution of new influencer campaigns 2018, by influencer type
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget rangeItaly: investments in influencer marketing campaigns among companies 2018
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reasonItaly: key reasons for dissatisfaction in influencer marketing campaigns 2018
- Influencers' rankings
The most important statistics
- Leading Italian influencers on Facebook in Italy as of March 2019, ranked by number of fans (in 1,000s)Italy: most-followed Italian influencers on Facebook 2019
- Leading Italian influencers* on Instagram in Italy as of 2019, ranked by number of Instagram followers (in 1,000s)Italy: most-followed Italian influencers on Instagram 2019
- Leading Italian videogames influencers on YouTube as of January 2019, ranked by number of subscribersItaly: most-followed Italian videogames influencers on YouTube 2019
- Leading Instagram influencers in Italy in 2019, by followersItaly: leading Instagram influencers 2019, by followers
- Leading Instagram influencers in Italy in 2019, by quality followersItaly: leading Instagram influencers 2019, by quality followers
- Leading Instagram influencers in Italy in 2019, by authentic engagementItaly: leading Instagram influencers 2019, by authentic engagement
- Engagement on Instagram
The most important statistics
- Average engagement rate of Instagram influencers in Italy in 2018, by size of the communityItaly: average engagement rate of influencers 2018, by community size
- Leading Instagram influencers in Italy in 2019, by engagement rateItaly: leading Instagram influencers 2019, by engagement rate
- Engagement per post of leading Instagram influencers* in the beauty industry in Italy as of 2018 (in 1,000s)Italy: leading beauty influencers on Instagram 2018
- Engagement per post of leading Instagram influencers* in the entertainment industry in Italy as of January 2019 (in 1,000s)Italy: leading entertainment influencers on Instagram 2018
- Engagement per post of leading Instagram influencers* in the travel industry in Italy as of 2018 (in 1,000s)Italy: leading travel influencers on Instagram 2018
- Engagement per post of leading Instagram influencers* in the fashion industry in Italy as of 2018 (in 1,000s)Italy: leading fashion influencers on Instagram 2018
- Engagement per post of rising Instagram influencers* in the beauty industry in Italy as of 2018 (in 1,000s)Italy: rising beauty influencers on Instagram 2018
- Engagement per post of rising Instagram influencers* in the entertainment industry in Italy as of January 2019 (in 1,000s)Italy: rising entertainment influencers on Instagram 2019
- Opinion of agencies and companies
The most important statistics
- How much are you going to invest in campaigns of influence marketing in 2019?Italy: planned investments in influence marketing 2019
- Do the marketers you work with respect the regulation on transparency and collaboration in the Influencer Marketing (#ad)?Share of marketers asking for transparency according to the influencers 2019
- Main forms of payment among Italian influencers in 2019Main forms of payment for influencers in Italy 2019
- Do you pay influencers you collaborate with for marketing purposes?Italy: share of marketers compensating influencers in the IM 2019
- Which parameters do you follow in the selection process of influencers for marketing?Italy: main parameters for selection of influencer in IM 2019
- How do you carry out the search for influencers for marketing?Italy: main channels to look for influencers in marketing 2019
- What do influencers consider the most before accepting a marketing project?Italy: main reasons why influencers accept marketing projects 2019
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- Twitter marketing
- Social Media Marketing Industry Report 2018
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- Social Media Marketing Industry Report 2016
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Statistics on "Influencer marketing in Italy"
- Shares of advertised posts on social networks in Italy in 2018, by category
- Annual investments in the influencer marketing sector in Italy from 2017 to 2019* (in million euros)
- Distribution of new influencer campaigns in Italy in 2018, by social media platform
- Distribution of new influencer campaigns in Italy in 2018, by influencer type
- Share of Italian companies investing in influencer marketing campaigns in 2018, by type and budget range
- Share of Italian companies dissatisfied with their influencer marketing campaigns in 2018, by reason
- Leading Italian influencers on Facebook in Italy as of March 2019, ranked by number of fans (in 1,000s)
- Leading Italian influencers* on Instagram in Italy as of 2019, ranked by number of Instagram followers (in 1,000s)
- Leading Italian videogames influencers on YouTube as of January 2019, ranked by number of subscribers
- Leading Instagram influencers in Italy in 2019, by followers
- Leading Instagram influencers in Italy in 2019, by quality followers
- Leading Instagram influencers in Italy in 2019, by authentic engagement
- Average engagement rate of Instagram influencers in Italy in 2018, by size of the community
- Leading Instagram influencers in Italy in 2019, by engagement rate
- Engagement per post of leading Instagram influencers* in the beauty industry in Italy as of 2018 (in 1,000s)
- Engagement per post of leading Instagram influencers* in the entertainment industry in Italy as of January 2019 (in 1,000s)
- Engagement per post of leading Instagram influencers* in the travel industry in Italy as of 2018 (in 1,000s)
- Engagement per post of leading Instagram influencers* in the fashion industry in Italy as of 2018 (in 1,000s)
- Engagement per post of rising Instagram influencers* in the beauty industry in Italy as of 2018 (in 1,000s)
- Engagement per post of rising Instagram influencers* in the entertainment industry in Italy as of January 2019 (in 1,000s)
- Engagement per post of rising Instagram influencers* in the travel industry in Italy as of 2018 (in 1,000s)
- Engagement per post of rising Instagram influencers* in the fashion industry in Italy as of 2018 (in 1,000s)
- How much are you going to invest in campaigns of influence marketing in 2019?
- Do the marketers you work with respect the regulation on transparency and collaboration in the Influencer Marketing (#ad)?
- Main forms of payment among Italian influencers in 2019
- Do you pay influencers you collaborate with for marketing purposes?
- Which parameters do you follow in the selection process of influencers for marketing?
- How do you carry out the search for influencers for marketing?
- What do influencers consider the most before accepting a marketing project?
- Leading Italian photography accounts on Instagram in Italy as of February 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian urban photography accounts on Instagram in Italy as of August 2017, ranked by number of Instagram followers (in 1,000s)
- Leading Italian fashion accounts on Instagram in Italy as of October 2018, ranked by number of Instagram followers
- Leading Italian graphics accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian lifestyle accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian landscape photography accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian nature photography accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian design accounts on Instagram in Italy as of February 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian fitness accounts on Instagram in Italy as of February 2018, ranked by number of Instagram followers (in 1,000s)
- Leading Italian fashion brands on Instagram in Italy as of February 2018, ranked by number of posts on hashtag (in millions)
- Average number of Instagram followers of teenage users in the United States as of March 2015
- Share of companies doing storytelling on Facebook in Italy in 2017, by type of strategy
- User penetration rate of Instagram in Brazil in 2017 and 2018
- Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- User penetration rate of Instagram in Chile in 2017 and 2018
- Issues with social media marketing local merchants encountered in the United States as of June 2014
- Instagram users in Latvia as of May 2019, by age of users (in percentage)
- Public opinion on reduced VIP culture in India as of February 2019
- Value of exports of dyeing, tanning and colouring materials to Hong Kong (China) from the United Kingdom (UK) from 2012 to 2017 (in 1,000 U.S. dollars)
- Total emissions emitted by the UK Department for Business, Energy and Industrial Strategy from 2009/10 to 2017/18 (in tonnes of CO2e)*
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