Music videos are popular among all generations in the Netherlands
Music was the leading reason for consumers in the Netherlands to watch online videos in 2018. In a survey, 66 percent of respondents said they watched videos of their favorite music artists on YouTube. Noticeably, this percentage was roughly the same for all age groups, both young and old. This might explain the large number of downloads of the YouTube Music app in the first month after its launch in the Netherlands in May 2018.
Generation Z is more into vlogs
14- to 21-year-olds were more inclined to watch a vlog than other age groups. (ID 880391) 25 percent of Millennials (defined by the source as ages 22-36) said they watched this type of content. This was considerably less than the younger generation: 48 percent of Generation Z watched vlogs on YouTube in 2018.