A survey in 2021 in France found that about 95 percent of brands preferred Instagram as an influencer marketing platform, while 93 percent of agencies and influencers themselves claimed the same. TikTok was preferred by 39 percent of agencies but used only by 13 percent of French influencers.
Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Reech. (October 1, 2022). Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech. "Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021." Chart. October 1, 2022. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech. (2022). Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech. "Preferred Social Media Platforms Used by Marketers and Influencers for Influencer Marketing in France in 2021." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech, Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 Statista, https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/ (last visited October 06, 2024)
Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 [Graph], Reech, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/