A survey in 2021 in France found that about 95 percent of brands preferred Instagram as an influencer marketing platform, while 93 percent of agencies and influencers themselves claimed the same. TikTok was preferred by 39 percent of agencies but used only by 13 percent of French influencers.
Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021
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Statistics on Social media influencers in France
Profile and income of influencers
5
- Premium Statistic Social media influencers' average age in France 2020, by social network
- Premium Statistic Social media influencers in France 2017-2020, by age
- Premium Statistic Social media influencers in France 2020, by gender
- Premium Statistic Professional situation of French influencers in 2020
- Premium Statistic Annual income of influencers from social networks in France 2017-2020
Engagement and social media posts
8
- Premium Statistic Share of social media influencers in France 2017-2019, by number of followers
- Premium Statistic Social media platforms where influencers get the most engagement in France 2019
- Premium Statistic Engagement rate of social media platforms according to influencer type in France 2020
- Premium Statistic Topics covered by social media influencers in France 2017-2020
- Premium Statistic French influencers' views on their role as an influencer 2020
- Premium Statistic Topic category covered by social media influencers in France 2020, by follower size
- Premium Statistic Preferred media platforms of French marketers and influencers in 2021
- Premium Statistic Practice changes for French influencers due to the COVID-19 crisis 2020
Partnerships and remuneration
8
- Premium Statistic Most popular Instagram fashion pages cooperating with influencers in France Q1 2021
- Premium Statistic Type of partnerships preferred by marketers in France 2021
- Premium Statistic Networks most used for partnership requests among influencers in France 2017-2020
- Premium Statistic Share of partnerships offering a remuneration to influencers in France 2017-2020
- Premium Statistic Influencers' earnings from brand partnerships in France 2017-2020
- Premium Statistic French influencer estimation of COVID-19 impact on partnership requests and pay 2020
- Premium Statistic Reasons for French influencers to decline a partnership 2020
- Premium Statistic Unsuitable values for French influencers that make them decline a partnership 2020
Follower profiles and attitudes
6
- Premium Statistic Share of French female buyers following influencers 2020, by category
- Premium Statistic Share of French male buyers following influencers 2019, by category
- Premium Statistic Engagement rate of social media platforms according to influencer type in France 2020
- Premium Statistic Instagram influencers topic trends during Covid-19 France 2020, by average increase
- Premium Statistic Share of French buyers following fashion influencers by gender 2018-2020
- Premium Statistic Useful shopping incentives on social media in 2020, according to French employees
Influencers on Instagram
8
- Premium Statistic Most popular French-language Instagram influencers worldwide 2021
- Premium Statistic Most popular French fashion and beauty influencers on Instagram 2020
- Premium Statistic Fashion and beauty: influencers with the most followers on Instagram in France 2019
- Premium Statistic Most followed travel influencers on Instagram in France 2019, by number of followers
- Premium Statistic Most followed food related content influencers on Instagram in France 2019
- Premium Statistic Most followed athletes on Instagram in France 2019
- Premium Statistic Most followed musicians on Instagram in France 2019, by number of followers
- Premium Statistic Most followed politicians on Instagram in France 2019, by number of followers
Leading influencers on other social networks
8
- Premium Statistic Distribution of influencers on Twitter in France 2018, by community size
- Basic Statistic Leading French YouTuber channels as of November 2019, by number of subscribers
- Basic Statistic Leading French YouTuber gaming channels as of November 2019, by number of subscribers
- Basic Statistic Leading Twitch streamers in French 2023, by peak viewership
- Premium Statistic Leading influencers and account on TikTok in France 2021, by followers growth
- Premium Statistic Distribution of TikTok influencers' posts by number of followers in France 2020
- Premium Statistic Distribution of TikTok influencers by number of followers in France 2021
- Premium Statistic Fastest growing French TikTok influencers 2021, by engagement rate
Further related statistics
17
- Leading social media platforms in Argentina 2021, by reach
- Social networks ranked by importance among users in the United Kingdom (UK) 2014
- Social media platforms used in influencer campaigns worldwide 2021
- Share of social media users in Denmark 2018, by frequency and platform
- Weekly usage rate of social media sites in Hungary 2018
- Social networks registration rate, by age group and social media in France 2018
- Sporting goods e-stores presence on social media Russia H2 2020-H1 2021, by platform
- Distribution of Hungarians by number of social media platforms used 2019
- Change in average use duration of different social media in Poland 2018-2019
- Average use duration of different social media in Poland 2018-2019
- Level of activity of youth on different social media platforms in Poland 2018
- Colombia: most popular social media platforms 2017, by region
- Change in the number of downloads of different social media in Poland 2018-2019
- Social media usage by platform type in South Africa 2022
- Social media usage by platform type in Belgium 2022
- Social media usage by platform type in Kenya 2022
- Number of media and communication platforms used daily in Norway 2020, by generation
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Statistics
- Leading social media platforms in Argentina 2021, by reach
- Social networks ranked by importance among users in the United Kingdom (UK) 2014
- Social media platforms used in influencer campaigns worldwide 2021
- Share of social media users in Denmark 2018, by frequency and platform
- Weekly usage rate of social media sites in Hungary 2018
- Social networks registration rate, by age group and social media in France 2018
- Sporting goods e-stores presence on social media Russia H2 2020-H1 2021, by platform
- Distribution of Hungarians by number of social media platforms used 2019
- Change in average use duration of different social media in Poland 2018-2019
- Average use duration of different social media in Poland 2018-2019
- Level of activity of youth on different social media platforms in Poland 2018
- Colombia: most popular social media platforms 2017, by region
- Change in the number of downloads of different social media in Poland 2018-2019
- Social media usage by platform type in South Africa 2022
- Social media usage by platform type in Belgium 2022
- Social media usage by platform type in Kenya 2022
- Number of media and communication platforms used daily in Norway 2020, by generation
Reech. (October 1, 2022). Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 [Graph]. In Statista. Retrieved February 07, 2023, from https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech. "Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021." Chart. October 1, 2022. Statista. Accessed February 07, 2023. https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech. (2022). Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021. Statista. Statista Inc.. Accessed: February 07, 2023. https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech. "Preferred Social Media Platforms Used by Marketers and Influencers for Influencer Marketing in France in 2021." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/
Reech, Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 Statista, https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/ (last visited February 07, 2023)
Preferred social media platforms used by marketers and influencers for influencer marketing in France in 2021 [Graph], Reech, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/675166/french-influencer-favorite-media-platform/