Ranking of the most popular blogs in Sweden 2020

The Swedish model and actress Kenza Zouiten led as most popular blogger in Sweden in January 2019, by number of visitiors with over 280 thousand visitors. She was followed by the writer and photographer Clara Lidström, also known as Underbara Clara, who had roughly 135 thousand visitors. Overall, there was strong female presence on Swedish blogs in 2019. Some of the other most visited blogs were Paula Rosas’ blog Paulas.me, Michaela Forni's blog , and Gabriella Joss’ blog, who came on third, fourth and fifth place respectively.

What digital content do Swedish Swedes read?

    A survey conducted in 2019 showed that seven percent of Swedish respondents were reading blogs daily and 49 percent were reading blogs in general. By contrast, 37 percent were reading newspapers online daily and three percent were reading e-books or audio books daily that year.

Blogs by size

    Blogging became an influencing platform in the past few years. Bloggers have been divided into micro influencers and macro influencers. The minimum views that micro influencers received in Sweden in 2019 were five thousand, while macro influencers got ten thousand views minimum. In addition, the average minimum income that micro influencers received that year was roughly 2.5 thousand Swedish kronor. Macro influencers received 20 thousand Swedish kronor minimum and icons were receiving 40 thousand Swedish kronor in 2019.

Ranking of the most popular blogs in Sweden as of January 2020, by number of visitors

Number of visitors
Michaela Forni80,997
Gabriella Joss78,943
Jävligt Gott72,016
Svenska Youtubers69,605
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Release date

January 2020



Survey time period

January 2019

Special properties

The numbers indicate visits per IP address and hour in the last 7 days

Supplementary notes

Source adds the following information: "Numbers show visitors per unique IP address in the last 7 days"

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Statistics on "User-generated content in the European Union (EU)"

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