Ranking of the most popular blogs in Sweden 2019

Ranking of the most popular blogs in Sweden as of May 2019, by number of visitors

by H. Tankovska, last edited Aug 9, 2019
Ranking of the most popular blogs in Sweden 2019 The Swedish model and actress Kenza Zouiten led as most popular blogger in Sweden in May 2019, by number of visitiors with over 230 thousand visitors. She was followed by the writer and photographer Clara Lidström, also known as Underbara Clara, who had roughly 142 thousand visitors. Overall, there was strong female presence on Swedish blogs in 2019. Some of the other most visited blogs were Paula Rosas’ blog Paulas.me, Regina Katralen’s blog Egoinas, and Sara Bäckmo’s blog, who came on fifth, sixth and seventh place respectively.
What digital content do Swedish Swedes read?

    A survey conducted in 2018 showed that eight percent of Swedish respondents were reading blogs daily and 53 percent were reading blogs in general. By contrast, over 35 percent were reading newspapers online daily and six percent were reading e-books or audio books daily that year.

Blogs by size

    Blogging has become an influencing platform in the past few years. Bloggers have been divided into micro influencers and macro influencers. The minimum viewsthat micro influencers received in Sweden in 2019 were five thousand, while macro influencers got ten thousand views minimum. In addition, the average minimum income that micro influencers received that year was roughly 2.5 thousand Swedish kronor. Macro influencers received 20 thousand Swedish kronor minimum and icons were receiving 40 thousand Swedish kronor in 2019.
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Ranking of the most popular blogs in Sweden as of May 2019, by number of visitors

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