Use of personalization options in B2B online shops in Germany 2022

Published by
Kasia Davies,
Nov 15, 2023
In 2022, around 44 percent of B2B companies in Germany used personalized emails and/or newsletters in order to make online shopping more efficient for their customers. 34 percent used AI-powered product recommendations.

What personalization options do you use to make online shopping efficient for B2B customers?

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Sources

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Release date

October 2022

Region

Germany

Survey time period

July 21 to August 9, 2022

Number of respondents

175 companies with an online shop

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " B2B e-commerce in Germany "

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Overview

7

Finances

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Websites and marketplaces

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User experience

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Social commerce

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Sustainability

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Topics

B2B e-commerce in GermanyB2B e-commerce in the United StatesE-commerce in Latin AmericaCross-border e-commerceE-commerce in Germany
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