Alibaba B2B users by country 2022

Alibaba is a popular business-to-business (B2B) marketplace in China, where the company is headquartered. A survey carried out at the end of 2022 showed that usage rates were significantly lower in cross-border markets like India (35 percent) or the United Arab Emirates (33 percent). In Europe, the Netherlands had the highest share of B2B buyers shopping on Alibaba, with 19 percent.

Share of B2B buyers purchasing on Alibaba in 2022, by country

Characteristic	Share of B2B buyers
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Release date

February 2023

More information

Region

Worldwide

Survey time period

November 21, 2022 to December 5, 2022

Number of respondents

2,261 B2B buyers

Age group

20 years and older

Supplementary notes

B2B buyers included purchase managers, procurement managers, purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.

The survey panel was composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Netherlands (217), and India (220).

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