Stakeholders as drivers of sustainability in B2B companies in Germany 2022

Published by
Kasia Davies,
Feb 13, 2024

In 2022, customers were the driving stakeholder group behind sustainability for around 47 percent of B2B companies in Germany. For 43 percent of companies it was employees.

Which stakeholders are the main drivers behind your concern with the topic of sustainability?

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Release date

October 2022

Region

Germany

Survey time period

September 21 to October 4, 2022

Number of respondents

124 B2B companies

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " B2B e-commerce in Germany "

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Overview

7

Finances

8

Websites and marketplaces

6

User experience

8

Social commerce

6

Sustainability

5

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Topics

B2B e-commerce in GermanyB2B e-commerce in the United StatesE-commerce in Latin AmericaCross-border e-commerceE-commerce in Germany
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