Ecuador: start of holiday shopping for women in 2022, by product category

Published by Statista Research Department, Jul 19, 2024
In 2022, four in 10 female consumers in Ecuador indicated starting to buy their Christmas decorations in November, while only a quarter of consumers indicated starting to purchase them in December. Another 42 percent of female consumers in Ecuador said they had no intentions of purchasing gifts for friends that year.

When female Ecuadorian consumers start their Christmas shopping in 2022, by month and product category

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Source

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Release date

December 2022

Region

Ecuador

Survey time period

September and October, 2022

Number of respondents

358 respondents

Special properties

respondents from Quito (50%) and Guayaquil (50%); Generation Z (27%), Millenials (38%), Generation X (23%), Baby Boomers (12%)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "¿En qué mes empieza a realizar sus compras navideñas?"

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Argentina

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