According to a survey carried out in 2022, clothing stores were the favorite purchase channels for Latin American consumers during Christmas shopping. Nearly 20 percent of respondents said that they preferred to buy their Christmas presents in clothing stores. Meanwhile, 18 percent preferred getting their Christmas shopping done in department stores.
Preferred purchase channels for Christmas shopping in Latin America in 2022
Characteristic
Share of respondents
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*Respondents include people from different income levels. The survey was conducted in Argentina, Colombia, Costa Rica, Mexico, and Peru.
The original question was "¿En que tipo de tienda, ya sea en lÃnea o fÃsica, realizó o es más probable que realice la mayorÃa de sus compras navideñas ?"
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Deloitte. (December 19, 2022). Preferred purchase channels for Christmas shopping in Latin America in 2022 [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/732961/leading-physical-distribution-channels-christmas-shopping-latam/
Deloitte. "Preferred purchase channels for Christmas shopping in Latin America in 2022." Chart. December 19, 2022. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/732961/leading-physical-distribution-channels-christmas-shopping-latam/
Deloitte. (2022). Preferred purchase channels for Christmas shopping in Latin America in 2022. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/732961/leading-physical-distribution-channels-christmas-shopping-latam/
Deloitte. "Preferred Purchase Channels for Christmas Shopping in Latin America in 2022." Statista, Statista Inc., 19 Dec 2022, https://www.statista.com/statistics/732961/leading-physical-distribution-channels-christmas-shopping-latam/
Deloitte, Preferred purchase channels for Christmas shopping in Latin America in 2022 Statista, https://www.statista.com/statistics/732961/leading-physical-distribution-channels-christmas-shopping-latam/ (last visited September 14, 2024)
Preferred purchase channels for Christmas shopping in Latin America in 2022 [Graph], Deloitte, December 19, 2022. [Online]. Available: https://www.statista.com/statistics/732961/leading-physical-distribution-channels-christmas-shopping-latam/