Latin America: favored purchase channels to go Christmas shopping 2019

According to a survey carried out in 2019, physical stores were the favorite purchase channels for Christmas shopping among Latin Americans that year. Nearly half of respondents said that they preferred to buy their Christmas presents in those kinds of stores, while only 14 percent of respondents were planning to use the internet for the same purpose.

Preferred purchase channels for Christmas shopping in Latin America in 2019

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Release date

December 2019


Central and South America, Mexico

Survey time period

November 2019*

Number of respondents

1,507 respondents

Special properties

Survey carried out in Mexico, Argentina, Colombia, Costa Rica and Peru

Supplementary notes

* The study was conducted during the last weeks of November 2019, including people from different income levels and age groups.
The source does not specify the type of survey chosen for the study.
The source does not provide any information regarding the exceeding 100 percent.
The original question was "¿A través de que medio es más probable que realice sus compras en los siguientes tipos de tienda?"

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