As of December 2023, 86 percent of Vietnamese-developed mobile games available on the Google Play Store were monetized using in-app advertising. Across all selected Southeast Asian markets, so-called free-to-play (F2P) mobile games, which are monetized through in-app purchases or ads, were more common than paid games.
Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country
Characteristic
Paid games
In-app purchases
In-app advertising
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42matters. (December 8, 2023). Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters. "Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country." Chart. December 8, 2023. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters. (2023). Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters. "Share of Monetization Methods Used in Mobile Games Developed in Southeast Asia as of 2023, by Country." Statista, Statista Inc., 8 Dec 2023, https://www.statista.com/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters, Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country Statista, https://www.statista.com/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/ (last visited September 13, 2024)
Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country [Graph], 42matters, December 8, 2023. [Online]. Available: https://www.statista.com/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
