Mobile content market value in Asia 2011-2021

Displaying huge increases of value from 2015 onwards, the mobile content market in the Asia Pacific region was forecasted to be worth a staggering 51.7 billion U.S. dollars by 2021. Considering the market was worth just 4.4 billion U.S. dollars in 2011, it is certainly fair to determine that Asia Pacific has experienced monumental growth throughout the past decade.

Strength of Asia Pacific gaming

It is known that the Asia Pacific region makes up almost half of the games market revenue worldwide, with globally renown Asian Pacific gaming giants continuing to display huge revenues. Although many countries throughout the region have strong gaming industries, it cannot be denied that China leads the Asia Pacific gaming sector. Not only does China reign in Asia Pacific, but China stands as one of the leading gaming markets globally in terms of revenue, almost beating the United States to the top spot. Throughout the past decade, China, like many other Asia Pacific countries, has exhibited huge increases in mobile game sales revenue.

The rise of mobile gaming

The mobile gaming sector in Asia Pacific has experienced a surge in users throughout recent years. Now more than ever, consumers, such as those in South Korea, are choosing to play mobile games rather than traditional games involving consoles. The rise in the number of smartphones is likely a main factor as to why the mobile gaming industry has seen dramatic growth. Increased smartphone ownership allows easier game accessibility for consumers, while making it easier for consumers to make in-game purchases. Thus, boosting the mobile gaming industry further.

Mobile content market value in Asia from 2011 to 2021

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Release date

December 2019



Survey time period

2011 to 2018

Supplementary notes

* Forecast.
Figures for periods prior to 2016 come from earlier publications.

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