During an August 2023 survey, more than half (52 percent) of surveyed small or medium business (SMB) owners invested more in advertising during the holiday season to stay relevant within their customer base. Out of the respondents who agreed with this statement, 18 percent agreed strongly, while 34 percent agreed to a certain extent.
Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023
among small to midsize business owners and decision makers
Method of interview
Online interview
Supplementary notes
Survey type not specified.
Respondents belonged to one of the following industries: construction & contracting; entertainment & recreation; food & beverage; hospitality & accommodation; retail; or restaurant & bar.
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Morning Consult, & Verizon (Verizon Business). (August 31, 2023). Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023 [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1428096/smbs-investing-more-ads-holidays-relevant-us/
Morning Consult, und Verizon (Verizon Business). "Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023." Chart. August 31, 2023. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1428096/smbs-investing-more-ads-holidays-relevant-us/
Morning Consult, Verizon (Verizon Business). (2023). Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1428096/smbs-investing-more-ads-holidays-relevant-us/
Morning Consult, and Verizon (Verizon Business). "Share of Small and Medium-sized Businesses (Smbs) Who Invested More in Advertising for The Holiday Season to Stay Top-of-mind with Customers in The United States as of August 2023." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1428096/smbs-investing-more-ads-holidays-relevant-us/
Morning Consult & Verizon (Verizon Business), Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023 Statista, https://www.statista.com/statistics/1428096/smbs-investing-more-ads-holidays-relevant-us/ (last visited October 14, 2024)
Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023 [Graph], Morning Consult, & Verizon (Verizon Business), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1428096/smbs-investing-more-ads-holidays-relevant-us/
