During a survey of small business in the U.S. who were utilizing social media for advertising purposes, 66 percent of respondents said they used Facebook, while 42 percent indicated using YouTube. All in all some 55 percent of small businesses in the country were advertising on social media at that time.
Leading social media networks used by small businesses to advertise in the United States in 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Social media marketing in the United States
Overview
5
- Premium Statistic Revenue of the social media advertising industry in the U.S. 2018-2027
- Premium Statistic Ad spending per internet user of social media advertising in the U.S. 2018-2027
- Premium Statistic Mobile ad spend in the U.S. 2017-2026, by format
- Premium Statistic Digital ad impressions in the U.S. 2018.2021, by site type
- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
Usage
6
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Importance of social media platforms in communications strategies U.S. 2020
- Premium Statistic Most sought-after skillsets in content marketing in the U.S. 2020
- Premium Statistic Content types engaging for social media marketing in the U.S. 2022
Budget & ROI
4
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic U.S. businesses social media marketing budget share 2015-2023
- Premium Statistic U.S. businesses social media marketing budget share 2021, by industry
- Premium Statistic Ability to measure digital advertising ROI among retailers in the U.S. 2020
Effectiveness
8
- Premium Statistic Top channels to explain product benefits in the U.S. & Canada 2021
- Premium Statistic Ad media influencing purchase processes of U.S. social media users 2021
- Premium Statistic Ad types most effective in targeting U.S. social media users 2021
- Premium Statistic Information sources influencing purchase decisions in the U.S. 2021
- Premium Statistic Share of U.S. consumers influenced by social media ads 2020
- Premium Statistic Share of U.S. consumers influenced by social media ads 2021, by age
- Premium Statistic Effectiveness of social media marketing in the U.S. 2021
- Premium Statistic Most effective influencer content types in the U.S. 2021
Market leaders
5
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most important social media platforms in communications content strategies U.S 2020
- Premium Statistic Leading social media used by small businesses for advertising in the U.S. 2021
- Premium Statistic Leading retail digital marketing platforms in the U.S. 2020
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
Audience
8
- Premium Statistic Social media platforms consumers want brands to use in the U.S. 2021
- Premium Statistic Features of social media marketing making a brand attractive in the U.S. 2021
- Premium Statistic Actions consumers take when they follow brands on social in the U.S. 2021
- Premium Statistic Ways consumers engage with brands on social media in the U.S. 2021
- Premium Statistic Brand social media actions influencing purchase decisions in the U.S. 2021
- Premium Statistic Leading channels to contact businesses for consumers in U.S. and Australia 2021
- Premium Statistic Influencer ad formats referred by U.S. social media users 2021
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
Further related statistics
20
- Number of Snapchat followers of brands from the Netherlands 2016
- Use of social media marketing among SMEs in the UK 2020
- Usage of social media platforms for B2C content marketing in North America 2021
- Survey on usage of social media for marketing activities in Sweden 2017
- Social media used by SMEs in the UK 2020
- Top social media platforms used for B2B content marketing worldwide 2022
- Marketer perspectives on ROI of social media vs. traditional campaigns 2016-2017
- Share of consumers reading online reviews or blogs Australia 2018 by age
- Share of consumers reading online reviews or blogs Australia 2011-2018
- Frequency of large businesses updating their social media account Australia 2018
- Brands' social media presence according to marketers in Canada 2015
- Frequency of medium businesses updating their social media account Australia 2018
- Roles of social media for SMEs in the UK 2020
- Tasks performed using electronic devices worldwide 2015
- Most-followed beauty brands on Twitter 2018
- Willingness to pay for influencer collaboration products Singapore 2020
- Most popular Instagram stories format 2020, by account size
- Products bought based on influencers' endorsement Singapore 2020, by age group
- Share of consumers reading online reviews or blogs Australia 2011-2018 by gender
- Type of purchased influencer-endorsed products South Korea 2020, by age
Further Content: You might find this interesting as well
Statistics
- Number of Snapchat followers of brands from the Netherlands 2016
- Use of social media marketing among SMEs in the UK 2020
- Usage of social media platforms for B2C content marketing in North America 2021
- Survey on usage of social media for marketing activities in Sweden 2017
- Social media used by SMEs in the UK 2020
- Top social media platforms used for B2B content marketing worldwide 2022
- Marketer perspectives on ROI of social media vs. traditional campaigns 2016-2017
- Share of consumers reading online reviews or blogs Australia 2018 by age
- Share of consumers reading online reviews or blogs Australia 2011-2018
- Frequency of large businesses updating their social media account Australia 2018
- Brands' social media presence according to marketers in Canada 2015
- Frequency of medium businesses updating their social media account Australia 2018
- Roles of social media for SMEs in the UK 2020
- Tasks performed using electronic devices worldwide 2015
- Most-followed beauty brands on Twitter 2018
- Willingness to pay for influencer collaboration products Singapore 2020
- Most popular Instagram stories format 2020, by account size
- Products bought based on influencers' endorsement Singapore 2020, by age group
- Share of consumers reading online reviews or blogs Australia 2011-2018 by gender
- Type of purchased influencer-endorsed products South Korea 2020, by age
The Manifest. (February 22, 2021). Leading social media networks used by small businesses to advertise in the United States in 2021 [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/
The Manifest. "Leading social media networks used by small businesses to advertise in the United States in 2021." Chart. February 22, 2021. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/
The Manifest. (2021). Leading social media networks used by small businesses to advertise in the United States in 2021. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/
The Manifest. "Leading Social Media Networks Used by Small Businesses to Advertise in The United States in 2021." Statista, Statista Inc., 22 Feb 2021, https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/
The Manifest, Leading social media networks used by small businesses to advertise in the United States in 2021 Statista, https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/ (last visited May 28, 2023)
Leading social media networks used by small businesses to advertise in the United States in 2021 [Graph], The Manifest, February 22, 2021. [Online]. Available: https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/