During a 2022 survey, it was found that social media took a mean share of 27.2 percent of advertising budget of small and medium-sized businesses in the United States. Search advertising was the second most invested-in medium, with a share of 16.3 percent.
Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium
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Data Catalyst Institute. (March 14, 2023). Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
Data Catalyst Institute. "Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium." Chart. March 14, 2023. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
Data Catalyst Institute. (2023). Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
Data Catalyst Institute. "Distribution of Advertising Budgets at Small and Medium-sized Businesses (Smbs) in The United States as of October 2022, by Medium." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
Data Catalyst Institute, Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium Statista, https://www.statista.com/statistics/467312/local-merchant-marketing-budget-distribution-media-usa/ (last visited October 14, 2024)
Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium [Graph], Data Catalyst Institute, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
