During a 2022 survey, approximately 78 percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising contributed more to their revenue than traditional advertising. On the other hand, 6.6 percent of respondents somewhat or strongly disagreed with that statement.
Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022 [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022. Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) Where Digital Advertising Contributed More to Revenue than Traditional Advertising in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022 Statista, https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/ (last visited September 11, 2024)
Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
