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Leading marketing objectives of SMBs in the U.S. in 2018
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Leading marketing objectives of SMBs in the U.S. in 2018
Leading marketing goals among SMBs in the United States in 2018
by A. Guttmann,
last edited
Oct 5, 2018
The graph shows the leading marketing goals among SMBs in the United States in 2018. During the survey, 24.6 percent of responding small business owners said their main marketing objective was to retain and re-engage customers.
Leading marketing goals among SMBs in the United States in 2018
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Description
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More information
by A. Guttmann,
last edited
Oct 5, 2018
The graph shows the leading marketing goals among SMBs in the United States in 2018. During the survey, 24.6 percent of responding small business owners said their main marketing objective was to retain and re-engage customers.
- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- United States
- Survey time period
- October 2017
- Number of respondents
- 1,000 respondents
- Special properties
- self-identified small business owners
- Method of interview
- Online survey
- Supplementary notes
- What’s your top marketing goal for 2018?
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- United States
- Survey time period
- October 2017
- Number of respondents
- 1,000 respondents
- Special properties
- self-identified small business owners
- Method of interview
- Online survey
- Supplementary notes
- What’s your top marketing goal for 2018?
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U.S. small businesses: time spent on social media marketing 2017
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View on marketing effectiveness among U.S. SMBs 2016-2018
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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- 2019 Location-Based Marketing Report
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- The CMO Survey August 2018
- The CMO Survey Spring 2019
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Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- What percentage of your company's overall revenue goal is marketing-sourced revenue?
- Distribution of local companies opinions on market conditions for mHealth app development in selected European countries in 2015
- Consolidated public health expenditure on local corporations in Spain from 2010 to 2015 (in million euros)
- How have your impressions of small local retailers (e.g. local butchers, farmers markets, corner shops) changed in the last year since the 'horsemeat scandal'?
- Estimated revenue of advertising agencies from integrated advertising services in the United States from 2010 to 2017 (in billion U.S. dollars)
- Share of advertisers that have increased or reduce advertising budget in Norway in 2018, by channel
- Market share of advertising sector in Italy in 2016, by channel type
- Internet advertising format implementation in Japan as of 2014
- Interest in spokespeople in advertising in Canada as of December 2012, based on HHI more than 100K
- Internet advertising expenditure in Japan in 2015, by type (in billion Japanese yen)
- Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014
- Interest in spokespeople in advertising in Canada as of December 2012, based on HHI less than 100K
- Estimated media buying revenue of advertising agencies in the United States from 2010 to 2017 (in billion U.S. dollars)
- Leading reasons why advertising agencies are put up for review worldwide as of January 2018
- What kind of locations (or advertising media) for ambient media are you aware of?
- Estimated aggregate revenue of direct mail advertising companies in the United States from 2000 to 2017 (in billion U.S. dollars)
- Leading companies in E-CRM in Norway in 2018 and 2019
- Barriers to improving marketing effectiveness in Australia in 2018
- How do you analyze your available data?
- Which of the following promotional products do you currently own?
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