During a 2022 survey, 81.3 percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising helped them reach more new customers than traditional advertising. On the other hand, around six percent of respondents somewhat or strongly disagreed with that statement.
Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022
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Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022 [Graph]. In Statista. Retrieved October 26, 2024, from https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed October 26, 2024. https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022. Statista. Statista Inc.. Accessed: October 26, 2024. https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) That Believed That Digital Advertising Helped Them Reach More New Customers than Traditional Advertising in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022 Statista, https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/ (last visited October 26, 2024)
Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388323/smb-digital-ads-reach-new-customer/