Leading channels used when buying fitness gear in the United States 2023

Published by
D. Tighe,
Jan 26, 2024
In 2023, approximately half of U.S. consumers who bought fitness equipment goods in the past month specifically purchased them in-store. Online channels were a popular second choice among fitness enthusiasts in the United States.

Leading channels used when buying fitness equipment among consumers in the United States in 2023

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Release date

November 2023

Region

United States

Survey time period

Fall 2023

Number of respondents

1,502 respondents

Age group

21-65 years

Supplementary notes

The survey question was phrased as follows:
"Which of the following have you personally bought in the last month? (Select all that apply)"

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Overview

4

Categories

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Online retailers

7

Consumer behavior

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Leading grocers profile

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