Leading online grocery shopping platforms Indonesia 2023, by generation

Published by Hanadian Nurhayati-Wolff, Feb 1, 2024

A 2023 survey conducted in Indonesia revealed that Shopee was the leading online grocery shopping platforms, being used by 44 percent of Gen Z and 30 percent of Gen Y respondents. On the other hand, Gen Y showed a higher preference for shopping through Tokopedia now, with six percent favoring it, surpassing the two percent preference observed among Gen Z respondents.

Most popular online grocery shopping platforms among consumers in Indonesia as of July 2023, by generation

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Release date

September 2023

Region

Indonesia

Survey time period

July 2023

Number of respondents

1,110 respondents

Special properties

among snapcart users who have done online transactions before

Method of interview

Online survey

Supplementary notes

The survey was conducted among:

620 respondents aged 26 years old and younger (Gen Z)

490 respondents aged 27 to 42 years (Gen Y)

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