APAC: main reasons for buying a smart speaker by country 2023

According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, the convenience of controlling the music players without physically being on the device was among the leading reasons for buying smart speakers. This reason was selected by 71 and 64 percent of surveyed Chinese and Taiwanese smart speaker owners, respectively.

Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory

Characteristic	I wanted a device to control my smart appliances remotely	For the convenience of controlling my music player without physically being on my device	For the convenience of shopping and ordering items without physically being on my device	I want to keep up with the latest technology trends	It is a status symbol	It is using the same operating system as my smartphone or smart home appliances*	Other
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Release date

January 2024

More information

Region

Asia, APAC

Survey time period

December 7 to 31, 2023

Age group

16 years and older

Supplementary notes

Original question: “What are the factors that influenced your purchase of a smart speaker? Choose up to three answers. (only for those who own a smart speaker)”.

*e.g. Apple and iPhone, Amazon account, Google)

Number of respondents:
China: 5,369
Hong Kong: 1,170
Indonesia: 3,433
India: 15,459
South Korea: 1,998
Malaysia: 3,042
Philippines: 3,384
Singapore: 1,723
Thailand: 4,732
Taiwan: 4,727
Vietnam: 1,915

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