SMBs' top marketing goals with direct mail in Canada and the U.S. 2023

Published by
J. G. Navarro,
Feb 19, 2024
During a survey fielded in Canada and the United States in August 2023 among marketing and sales decision-makers at small and mid-sized businesses (SMBs), nearly two-thirds (or 65 percent) of respondents stated that direct mail helped them to achieve increased brand awareness. Lead and sales generation followed, mentioned by 57 percent of the interviewees.

Leading marketing goals achievable with the help of direct mail according to small and mid-sized businesses (SMBs) in Canada and the United States as of August 2023

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Release date

February 2024

Region

Canada, United States

Survey time period

August 2023

Number of respondents

441 respondents

Age group

18 years and older

Special properties

among marketing and sales decision-makers at SMBs

Supplementary notes

The source does not specify the type of the survey.
Multiple answers were possible.

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