During a survey published in January 2023, over one-third (or 36 percent) of responding marketers working at North American companies said poor response rates were among the main challenges for using direct mail. Bad address data and budget constraints followed, mentioned by 32 and 26 percent of respondents, respectively. According to the same study, most marketers used direct mail for customer retention and acquisition.
Direct mail's leading challenges according to marketers in North America as of January 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lob. (January 24, 2023). Direct mail's leading challenges according to marketers in North America as of January 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1401937/direct-mail-challenges/
Lob. "Direct mail's leading challenges according to marketers in North America as of January 2023." Chart. January 24, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1401937/direct-mail-challenges/
Lob. (2023). Direct mail's leading challenges according to marketers in North America as of January 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1401937/direct-mail-challenges/
Lob. "Direct Mail's Leading Challenges According to Marketers in North America as of January 2023." Statista, Statista Inc., 24 Jan 2023, https://www.statista.com/statistics/1401937/direct-mail-challenges/
Lob, Direct mail's leading challenges according to marketers in North America as of January 2023 Statista, https://www.statista.com/statistics/1401937/direct-mail-challenges/ (last visited September 01, 2024)
Direct mail's leading challenges according to marketers in North America as of January 2023 [Graph], Lob, January 24, 2023. [Online]. Available: https://www.statista.com/statistics/1401937/direct-mail-challenges/