Important factors influencing the selection for a shopping platform/app China 2023
According to a survey conducted in December 2023, about 63.5 percent of the respondents in China considered price/discount as one of the most important factors when choosing a shopping platform/app. Authenticity guarantee as well as return and exchange convenience were also among the top three factors, with 52.3 percent and 47.3 percent of respondents, respectively, taking them into consideration.