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Frequency of online purchases in China 2020, by gender

Published by
Yihan Ma,
May 17, 2022
The coronavirus (COVID-19) pandemic has sped up the shift to online shopping in China. According to a survey on online shopping behavior in China conducted by Rakuten Insight in May 2020, about 70 percent of the female respondents said they had made online purchases at least once a week.

Rise of the She-economy

Along with an increasing income and progress towards gender equality, women in China have become a significant driver of the country’s consumption and economic development. China has nearly 400 million female consumers aged between 20 and 60 years, and they are responsible for the majority of household purchasing decisions.

Female mobile shoppers

Mobile shopping has become the norm for Chinese female internet users. As of February 2020, China recorded nearly 450 million female mobile shoppers. Compared to male shoppers, female consumers are more willing to participate in online shopping events and embracing new features like social commerce and live streaming commerce.

Frequency of online purchases in China as of May 30, 2020, by gender

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In cooperation with
Rakuten Insight
Release date

June 2020

Region

China

Survey time period

May 7 to 30, 2020

Number of respondents

1,491 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
How often do you make online purchases?

The survey was conducted among 695 female and 796 male respondents.

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Shopping behavior in ChinaE-Commerce in ChinaU.S. consumers: Online Grocery ShoppingRetail industry in ChinaGrocery shopping in China
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