The coronavirus (COVID-19) pandemic has sped up the shift to online shopping in China. According to a survey on online shopping behavior in China conducted by Rakuten Insight in May 2020, about 70 percent of the female respondents said they had made online purchases at least once a week.
Rise of the She-economy
Along with an increasing income and progress towards gender equality, women in China have become a significant driver of the country’s consumption and economic development. China has nearly 400 million female consumers aged between 20 and 60 years, and they are responsible for the majority of household purchasing decisions.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Rakuten Insight. (June 11, 2020). Frequency of online purchases in China as of May 30, 2020, by gender [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1127873/china-online-shopping-frequency-by-gender/
Rakuten Insight. "Frequency of online purchases in China as of May 30, 2020, by gender." Chart. June 11, 2020. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1127873/china-online-shopping-frequency-by-gender/
Rakuten Insight. (2020). Frequency of online purchases in China as of May 30, 2020, by gender. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1127873/china-online-shopping-frequency-by-gender/
Rakuten Insight. "Frequency of Online Purchases in China as of May 30, 2020, by Gender." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1127873/china-online-shopping-frequency-by-gender/
Rakuten Insight, Frequency of online purchases in China as of May 30, 2020, by gender Statista, https://www.statista.com/statistics/1127873/china-online-shopping-frequency-by-gender/ (last visited May 27, 2022)