China: favorite online retail service attributes 2021

According to a survey among Chinese consumers in March 2021, around 38 percent of respondents said the ability to see an extended range of stock compared to physical stores was a significant feature of their online shopping experience. Consumers have mentioned two other important benefits of online shopping: the ability to quickly and conveniently navigate online, with 35 percent of respondents approving and the good return policy, accounting for 34 percent of respondents.

Most favored online retail service attributes chosen by consumers in China as of March 2021

Characteristic	Share of respondents
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Release date

June 2021

More information

Region

China

Survey time period

March 2021

Number of respondents

8,681 consumers across 22 territories

Age group

18 years and older

Special properties

among respondents who shopped online at least once in the previous year

Method of interview

Online survey

Supplementary notes

Original survey question:
In the current climate, which of the following attributes are important to you when shopping online? (These attributes were in respondents' top three)

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