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Leading sources to learn about sustainable products 2020

Most used information channels to learn about sustainable products among consumers in China as of December 2020

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Release date

December 2020



Survey time period

November 27 to December 10, 2020

Number of respondents

5,213 respondents

Method of interview


Supplementary notes

The survey was conducted among:
49.72 percent of female respondents and 50.28 percent male respondents.
6.87 percent aged 20 years and below, 32.86 percent aged 21 to 30 years, 24.96 percent aged 31 to 40 years, 14.62 percent aged 41 to 50 years, 14.89 percent aged 51 to 60 years, and 5.81 percent aged above 60 years.

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Statistics on " Shopping behavior in China "

Statistics on Shopping behavior in China



Purchase channels


Payment methods


Purchase decisions


Online shopping


Ethical shopping


COVID-19 impact


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