EMEA: OOH media owners' top priorities 2024

During a global survey among static out-of-home (OOH) media owners published in February 2024, around 52.5 percent of respondents in Europe, the Middle East, and Africa (EMEA) chose digitizing static inventory, improving operational efficiency, and marketing and sales of existing inventory as their main business investment priorities in the following one to two years. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.

Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024

Characteristic	Share of respondents
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Release date

February 2024

More information

Region

Africa, Europe, MENA

Survey time period

as of February 12, 2024

Number of respondents

126*

Special properties

among respondents from 64 global static OOH ad inventory owners

Supplementary notes

* Number of respondents worldwide. The source does not specify the number of respondents by region.

The source does not specify the survey type or date. The date given is the date of release.

Multiple answers were possible.

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