In 2023, outdoor advertising spending worldwide reached an estimated 40.6 billion U.S. dollars, up from approximately 37.9 billion dollars a year earlier – an annual increase of over seven percent. According to another source's projections, the global out-of-home (OOH) ad revenue growth rate will decelerate as the decade unfolds.
Annual outdoor advertising spending worldwide from 2014 to 2023
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Dentsu. (February 14, 2024). Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/
Dentsu. "Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars)." Chart. February 14, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/
Dentsu. (2024). Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/
Dentsu. "Annual Outdoor Advertising Spending Worldwide from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/
Dentsu, Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/ (last visited September 01, 2024)
Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars) [Graph], Dentsu, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1455075/annual-outdoor-ad-spend-worldwide/