In a survey conducted in November 2023, Instagram emerged as the primary social media platform for trip planning among both Millennials and Gen Z. For Gen Z, YouTube and TikTok followed, while Millennials favored YouTube and Facebook.
Leading social media channels used for trip planning worldwide as of November 2023, by generation
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Skift. (January 12, 2024). Leading social media channels used for trip planning worldwide as of November 2023, by generation [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/
Skift. "Leading social media channels used for trip planning worldwide as of November 2023, by generation." Chart. January 12, 2024. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/
Skift. (2024). Leading social media channels used for trip planning worldwide as of November 2023, by generation. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/
Skift. "Leading Social Media Channels Used for Trip Planning Worldwide as of November 2023, by Generation." Statista, Statista Inc., 12 Jan 2024, https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/
Skift, Leading social media channels used for trip planning worldwide as of November 2023, by generation Statista, https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/ (last visited December 08, 2024)
Leading social media channels used for trip planning worldwide as of November 2023, by generation [Graph], Skift, January 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/