Share of marketers who view AI as a business opportunity in the UK 2024

Published by Statista Research Department, Apr 11, 2024
During a survey carried out among among senior management and owners of marketing services businesses from the United Kingdom, 60 percent of respondents stated they believed artificial intelligence (AI) was an opportunity for their businesses. On the other hand, 12 percent did not view AI as an opportunity. Nearly one in three were undecided.

Share of marketers who viewed vs. did not view artificial intelligence (AI) as an opportunity for their business in the United Kingdom (UK) as of January 2024

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Release date

January 2024

Region

Europe, United Kingdom

Survey time period

as of January 2024

Special properties

among senior management and owners of marketing services businesses from UK-based companies

Supplementary notes

The source does not provide information about the type of survey used, the number of respondents, or the date of survey. The date used in the data set is the publication date. 

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