Between 2013 and 2024, the platforms to access TV content that increased in popularity the most in the UK were SVOD services, despite a small drop to 66 percent of households using it in 2023. By contrast, the share of digital terrestrial households decreased by 20 percentage points during the last decade. Other traditional TV platforms customers as well in favor of video streaming options, such as Netflix, Disney+, and Amazon Prime Video.
Share of households accessing selected TV and video platforms in the United Kingdom from 2013 to 2024
Characteristic
All digital cable
All digital satellite
All digital terrestrial
All SVOD
All TV households
Digital terrestrial only
Free-to-view digital satellite
IPTV (BT Vision / TalkTalk / YouView / Plusnet)
Pay Sky satellite
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Ofcom. (July 18, 2024). Share of households accessing selected TV and video platforms in the United Kingdom from 2013 to 2024 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1460829/tv-video-access-by-platform-type-uk/
Ofcom. "Share of households accessing selected TV and video platforms in the United Kingdom from 2013 to 2024." Chart. July 18, 2024. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1460829/tv-video-access-by-platform-type-uk/
Ofcom. (2024). Share of households accessing selected TV and video platforms in the United Kingdom from 2013 to 2024. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1460829/tv-video-access-by-platform-type-uk/
Ofcom. "Share of Households Accessing Selected Tv and Video Platforms in The United Kingdom from 2013 to 2024." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1460829/tv-video-access-by-platform-type-uk/
Ofcom, Share of households accessing selected TV and video platforms in the United Kingdom from 2013 to 2024 Statista, https://www.statista.com/statistics/1460829/tv-video-access-by-platform-type-uk/ (last visited September 16, 2024)
Share of households accessing selected TV and video platforms in the United Kingdom from 2013 to 2024 [Graph], Ofcom, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1460829/tv-video-access-by-platform-type-uk/
