Share of consumers signing up for streaming services to watch sport in the U.S. 2024
In the U.S., a significant portion of sports fans would be willing to subscribe to a streaming service to watch their favorite leagues if they were not available on traditional broadcast or cable television. 2024 data shows that 50 percent of avid Premier League fans expressed likelihood to subscribe to a new streaming service, with similar results for NBA and NFL fans also, with 49 percent. NHL (National Hockey League) fans showed the least enthusiasm, but 36 percent were still very likely to subscribe.