Global streaming services traffic volume 2024

Netflix.com generated over 1.66 billion visits worldwide in January 2024. Traffic to the SVoD platform increased by eight percent compared to the previous month. Netflix was the leading subscription video-on-demand service in terms of traffic during the examined period, reaching a peak of 1.7 billion visits in the month of January 2023. Between the second half of 2022 and the beginning of 2023, search and visit volume trends on streaming sites in the market appeared to have normalized after the global COVID-19 pandemic outbreak.

Most popular streaming services worldwide from April 2022 to January 2024, by number of monthly visits (in millions)

Characteristic	netflix.com	primevideo.com	disneyplus.com	hulu.com	hbomax.com	hotstar.com	paramountplus.com	peacocktv.com	tv.youtube.com	ivi.ru
Jan '24	1,668.3	372.18	283.76	189.85	116.81	92.95	70.54	92.31	59.09	41.55
Dec '23	1,545.1	373.38	264.86	167.88	103.37	107.74	76.64	67.24	51.71	40.84
Nov '23	1,460.32	375.67	339.96	186.16	109.77	170.39	77.31	65.45	52.77	43.8
Oct '23	1,413.03	359.06	393.99	171.27	99.81	184.37	66.41	63.66	58.39	32.61
Sep '23	1,375.83	317.36	271.8	168.62	97.86	127.09	65.07	54.48	59.91	41.17
Aug '23	1,281.95	301.75	219.79	160.54	93.13	80.76	63.05	52.52	36.83	34.01
Jul '23	1,522.97	317.12	251.59	183.41	113.27	92.34	61.26	55.22	29.73	38
Jun '23	1,528.81	279.52	262.21	175.58	127.23	96.88	62.73	57.6	34.48	37.61
May '23	1,508.73	319.6	266.59	192.92	204.19	100.11	64.51	65.64	41.67	39.62
Apr '23	1,499.97	312.91	284.49	199.94	222.25	106.35	75.57	71.12	43	39.75
Mar '23	1,599.6	314.95	303.24	221.76	247.26	144.34	75.35	66.26	48.55	44.95
Feb '23	1,515.56	289.38	256.83	194.06	254.26	142.37	68.81	59.58	41.99	43.86
Jan '23	1,697.1	281.91	289.65	217.68	264.5	145.39	74.82	65.77	43.54	50.14
Dec '22	1,551.38	252.29	268.1	189	204.73	103.94	61.21	64.28	43.97	47.64
Nov '22	1,576.46	264.54	297.87	228.1	215.7	148.47	55.07	79.33	47.52	40.17
Oct '22	1,573.34	269.98	309.12	246.81	247.24	171.89	54.3	63.65	46.51	39.35
Sep '22	1,523.98	277.88	307.02	214.04	259.39	174.51	56	52.55	43.01	37.75
Aug '22	1,538.88	234.1	272.66	224.36	222.83	142.76	46.03	45.99	29.85	37.68
Jul '22	1,314.23	240.2	234.92	187.82	166.42	112.71	47.25	37	23.25	36.08
Jun '22	1,275.58	237.64	275.82	178.77	176.41	93.83	46.36	32.26	29.36	33.65
May '22	1,262.88	202.39	229.88	177.79	181.85	126.63	47.39	32.47	25.45	36.79
Apr '22	1,247.03	195.14	213.1	175.31	187.53	155.67	44.03	33.04	28.1	37.37