Reasons for wanting to buy used luxury goods in Japan 2024

Leading reasons for being interested in secondhand brand-name goods in Japan as of February 2024

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Release date

March 2024

Region

Japan

Survey time period

February 9 to 13, 2024

Number of respondents

518 respondents

Age group

20-69 years

Special properties

respondents who have bought brand goods and are interested in buying used branded goods

Method of interview

Online survey

Supplementary notes

Original question: "What is your reason?"
The question was asked to respondents who stated in a previous question that they would like to buy second-hand brand-name goods. Figures represent the five most chosen answers.

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