During a 2022 survey carried out among luxury consumers, 65 percent of respondents from China stated that social media was an important source of fashion-related information. The same was true for 24 percent of respondents from Italy and 38 percent of respondents from the United States.
Importance of social media as a fashion information source for luxury consumers in selected countries/regions worldwide as of May 2022
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Statistics on Social media advertising and marketing worldwide
Overview
8
- Premium Statistic Social media ad spending worldwide 2017-2026, by device
- Premium Statistic Social media ad spend growth worldwide 2021-2022
- Premium Statistic Social network ad spending per user worldwide 2017-2025
- Premium Statistic Social network ad spending per user worldwide 2017-2025, by device
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- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Top areas of marketing expenses among B2B companies worldwide 2021
- Premium Statistic Social media analytics market value worldwide 2021-2028
Usage
7
- Premium Statistic Leading digital marketing channels worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most often automated marketing channels worldwide 2022
- Premium Statistic Leading digital consumer engagement tactics worldwide 2021
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Future use of video among social media marketers worldwide 2022, by platform
- Basic Statistic Share of e-commerce companies planning to sell via social media 2021
Metrics
6
- Premium Statistic Volume of social media ad impressions worldwide 2021-2022
- Premium Statistic Volume of social media ad clicks worldwide 2021-2022
- Premium Statistic Social media ads CTR worldwide 2021-2022
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- Premium Statistic Social media ads CPM worldwide 2021, by platform
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Effectiveness & ROI
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- Premium Statistic Benefits of social media marketing worldwide 2022
- Premium Statistic Digital marketing channels effective in driving sales for SMBs worldwide 2021
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
- Premium Statistic Consumers who bought an item after seeing it on social media 2022, by country
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
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Market leaders
5
- Premium Statistic Social media revenue of selected companies 2021
- Premium Statistic Leading media owners worldwide 2021, by ad revenue
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- Premium Statistic Most valuable media & entertainment brands worldwide 2021
- Basic Statistic Fastest growing brands worldwide 2022
Consumers
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- Premium Statistic Number of global social network users 2017-2027
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- Premium Statistic Leading social media usage reasons worldwide 2021
- Premium Statistic Main sources for online shopping inspiration worldwide 2022
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- Premium Statistic Social media as a fashion information source for luxury consumers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Trust in social media advertising worldwide 2021
Further related statistics
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- Consumers following luxury brands on social media worldwide 2021, by generation
- Contribution of social media marketing to companies' performance in the UK 2021
- Popularity of social media marketing among consumers in the U.S. 2022, by generation
- Social media marketing market size in Japan 2020-2027
- Social media marketing effectiveness among UK fashion & lifestyle shoppers 2022
- Social media marketing penetration in the U.S. 2013-2022
- Social media marketing goals of U.S. businesses 2021
- Leading social media marketing SaaS companies 2020
- Social media marketing spend in Serbia 2020, by platform
- U.S. businesses social media marketing budget share 2015-2023
- Media Impact Value of top fashion luxury brands in China 2021, by social channel
- Social media marketing campaign planning and consulting market size Japan 2020-2027
- Social media marketing analytics tools market size Japan 2020-2027
- Social media marketing market size in Japan 2023, by segment
- Most popular luxury brands on the internet worldwide 2022
- Most popular luxury brands on Wechat & Weibo 2022
- U.S. businesses social media marketing budget share 2022, by sector
- Media Impact Value of top fashion luxury brands in the U.S. 2021, by social channel
- Media Impact Value of top fashion luxury brands in Europe 2021, by social channel
- U.S. businesses social media marketing budget share 2021, by industry
- Content types valuable for social media marketing in the U.S. 2021
Further Content: You might find this interesting as well
Vogue Business. (July 1, 2022). Importance of social media as a fashion information source for luxury consumers in selected countries/regions worldwide as of May 2022 [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/1325775/social-media-fashion-luxury-consumers/
Vogue Business. "Importance of social media as a fashion information source for luxury consumers in selected countries/regions worldwide as of May 2022." Chart. July 1, 2022. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/1325775/social-media-fashion-luxury-consumers/
Vogue Business. (2022). Importance of social media as a fashion information source for luxury consumers in selected countries/regions worldwide as of May 2022. Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/1325775/social-media-fashion-luxury-consumers/
Vogue Business. "Importance of Social Media as a Fashion Information Source for Luxury Consumers in Selected Countries/Regions Worldwide as of May 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1325775/social-media-fashion-luxury-consumers/
Vogue Business, Importance of social media as a fashion information source for luxury consumers in selected countries/regions worldwide as of May 2022 Statista, https://www.statista.com/statistics/1325775/social-media-fashion-luxury-consumers/ (last visited February 02, 2023)
Importance of social media as a fashion information source for luxury consumers in selected countries/regions worldwide as of May 2022 [Graph], Vogue Business, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1325775/social-media-fashion-luxury-consumers/