Important factors in wedding ring purchases in Japan 2023

Published by C. Diep, May 22, 2024

The design was the leading factor when choosing wedding rings in Japan, according to a survey among couples wedded between April 2022 to March 2023. Almost 92 percent of couples, who bought wedding rings for the ceremony, looked at the design of the jewelries.

Leading factors when buying wedding rings in Japan as of 2023

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Release date

October 2023

Region

Japan

Survey time period

April 14 to June 7, 2023

Number of respondents

3,703*

Method of interview

Postal questionnaire

Supplementary notes

*Figures are based on a survey among a magazine "Zexy" readers and online members across 46 prefectures who held a wedding ceremony or a reception between April 2022 and March 2023. The national total is a weighted estimate based on the number of marriages in each prefecture and represents the share of people who have bought a wedding ring.

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