Leading newspapers in the U.S. 2017-2019, by circulation

The circulation figures for daily newspapers in the United States reveal that USA Today distributed the most papers as of January 2019, with a daily circulation of over 1.62 million. Back in September 2017, The Wall Street Journal ranked first, with circulation figures far outperforming The New York Times, Chicago Tribune and New York Post. Although the 2019 data shows that all daily newspapers in the top ten ranking saw a decrease in circulation since 2017, the Chicago Tribune was hit the hardest. Despite making the top ten list in both years, the paper’s daily circulation decreased by almost 200 thousand.

The decline of newspaper circulation

It is no secret that print is floundering whilst at the same time digital media is flourishing. However, the impact of falling circulation figures on newspapers has an effect on advertising revenue, as circulation is one of the metrics used to determine and set advertising rates. In 2017, the estimated revenue of newspaper publishers in the United States was almost seven billion dollars lower than in 2010, despite several years of reasonably consistent revenue in terms of subscription and sales.

Similarly, print newspaper publishing revenue in the U.S. dropped by almost ten million dollars in seven years, whilst revenue for online newspapers showed positive growth.

Leading daily newspapers in the United States in September 2017 and January 2019, by circulation

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Source

Release date

January 2019

Region

United States

Survey time period

September 2017 and January 2019

Special properties

excluding commuter papers

Supplementary notes

Figures have been rounded. Missing figures were not provided by the source as the newspapers did not make the top ten list in that year.

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Statistics on "Newspaper industry in the U.S."

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