Sales of the leading liquid laundry detergent brands of the United States in 2018 (in million U.S. dollars)

Leading liquid laundry detergent brands sales of the U.S. 2018 This graph shows the sales of the leading liquid laundry detergent brands in the United States in 2018. Arm & Hammer was the fourth ranked liquid laundry detergent in the United States with about 244.77 million U.S. dollars worth of sales in 2018.
Liquid laundry detergent and cleaning supplies in the United States

In some ways, cleaning products never change. Buckets, sponges, mops, water detergent and a little elbow grease are the tools of the trade for anyone looking to maintain a clean home, just as they have been for centuries. Yet, in other ways, the category never stays the same. Manufacturers are always coming up with new formulas, new packages, new display ideas, new fragrances, new colors, new anything and everything that will make their product distinct, if not superior.

Innovations in the detergent category have led to declines in liquid laundry detergent sales. Despite the Tide brand controlling almost a fifth of total U.S. liquid laundry detergent sales in 2018, which amounted to revenue of approximately USD 1.02 billion. Sales of the liquid laundry detergent category in general increased 0.9 percent, while unit sales also rose by 0.7 percent when compared to the previous year.

Procter & Gamble was the leading liquid laundry detergent vendor in the United States in 2017, controlling over 55 percent of the total market. Procter & Gamble, also known as P&G, is the biggest consumer goods company in the world. It mainly manufactures laundry and cleaning supply products as well as products in the cosmetics and personal care sector. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remains.
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BrandMillion U.S. dollars
Tide1,017.75
Gain581.11
Tide Simply Clean and Fresh292.9
Arm & Hammer244.77
Purex229.48
Tide Plus a Touch of Downy223.48
Arm & Hammer Plus Oxi Clean187.79
Tide Plus Febreze185.98
Persil Pro Clean179.85
Xtra138.8
BrandMillion U.S. dollars
Tide1,017.75
Gain581.11
Tide Simply Clean and Fresh292.9
Arm & Hammer244.77
Purex229.48
Tide Plus a Touch of Downy223.48
Arm & Hammer Plus Oxi Clean187.79
Tide Plus Febreze185.98
Persil Pro Clean179.85
Xtra138.8
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This graph shows the sales of the leading liquid laundry detergent brands in the United States in 2018. Arm & Hammer was the fourth ranked liquid laundry detergent in the United States with about 244.77 million U.S. dollars worth of sales in 2018.
Liquid laundry detergent and cleaning supplies in the United States

In some ways, cleaning products never change. Buckets, sponges, mops, water detergent and a little elbow grease are the tools of the trade for anyone looking to maintain a clean home, just as they have been for centuries. Yet, in other ways, the category never stays the same. Manufacturers are always coming up with new formulas, new packages, new display ideas, new fragrances, new colors, new anything and everything that will make their product distinct, if not superior.

Innovations in the detergent category have led to declines in liquid laundry detergent sales. Despite the Tide brand controlling almost a fifth of total U.S. liquid laundry detergent sales in 2018, which amounted to revenue of approximately USD 1.02 billion. Sales of the liquid laundry detergent category in general increased 0.9 percent, while unit sales also rose by 0.7 percent when compared to the previous year.

Procter & Gamble was the leading liquid laundry detergent vendor in the United States in 2017, controlling over 55 percent of the total market. Procter & Gamble, also known as P&G, is the biggest consumer goods company in the world. It mainly manufactures laundry and cleaning supply products as well as products in the cosmetics and personal care sector. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remains.
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Release date
September 2018
Region
United States
Survey time period
52 week period ended July 15, 2018
Supplementary notes
Total U.S. sales through supermarkets, drugstores, mass, military and select club and dollar retail chains for the 52 week period ended July 15, 2018.

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