Size of the global household cleaners market from 2017 to 2025

In 2019, the global household cleaners market was valued at about 30 billion U.S. dollars. The value of this specific market has been expanding in recent years and is projected to keep growing, reaching roughly 40 billion U.S. dollars by 2025.

Market value by product type

Both surface cleaners and dishwasher products had a global market value in excess of nine billion U.S. dollars in 2019. Each of the product categories is projected to attain a market value of close to 13 billion U.S. dollars in 2025. The market value of toilet cleaners other products is likewise set to increase in the coming years.

Cleaning products: consumer behavior

In the United States, approximately 750 U.S. dollars were spent on housekeeping supplies per consumer unit in 2018. Annual housekeeping expenditures have increased by close to hundred U.S. dollars when compared to 2016 and earlier years. Some of world’s leading home care brands in 2018 included Sunlight, Tide, Surf, and Ariel.

Household cleaners market value worldwide from 2017 to 2025 (in billion U.S. dollars)*

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Release date

October 2019



Survey time period


Supplementary notes

*This Statista estimate is based on the 2025 values and the compound annual growth rate from 2017 to 2025 of 4%, which were provided by the source. An exponential development of the market was assumed.

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Statistics on "Household cleaning products brands: Tide & Febreze"

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