Revenue of the global household cleaners market from 2013 to 2029

Published by Statista Research Department, Sep 3, 2024

In 2023, the global household cleaners market was valued at about 38.4 billion U.S. dollars. The value of this specific market has been expanding in recent years and is estimated to keep growing, reaching roughly 46.5 billion U.S. dollars by 2029. 

Market value by product type

Both surface cleaners and dishwasher products had a global market value in excess of nine billion U.S. dollars in 2019. Each of the product categories is projected to attain a market value of close to 13 billion U.S. dollars in 2025. The market value of toilet cleaners other products is likewise set to increase in the coming years.

Cleaning products: consumer behavior

In the United States, approximately 750 U.S. dollars were spent on housekeeping supplies per consumer unit in 2018. Annual housekeeping expenditures have increased by close to hundred U.S. dollars when compared to 2016 and earlier years. Some of world’s leading home care brands in 2018 included Sunlight, Tide, Surf, and Ariel.

Household cleaners revenue worldwide from 2013 to 2029 (in billion U.S. dollars)

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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The Household Cleaners segment covers all consumables for cleaning of surfaces, windows and toilets. Special cleaning agents, such as beeswax, auxiliary products for cleaning such as mops and brooms, products sold in wholesale quantities and household cleaning services are not included. Household cleaning detergents are the second most important segment in the Home and Laundry Care market.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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Household cleaning and laundry products market worldwideCleaning products industry in the U.S.Procter & GambleHenkelBeiersdorf
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