Zynga games: daily active users from Q4 2012 - Q1 2020

This graph shows quarterly data regarding the number of daily active Zynga games users. In the first quarter of 2020, Zynga had 21 million of such gamers. In the second quarter of 2012, Zynga hit 72 million daily active users. That was an unprecedented result following only a relatively short period of growth. In the next quarter, the figure fell to 60 million and the negative trend persisted until the third quarter of 2015. If the number of Zynga’s monthly active users is considered, the development is very similar. In this case however, the record number was achieved in the third, not second quarter of 2012.

Average daily active users (DAU) of Zynga games from 4th quarter 2012 to 1st quarter 2020

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Source

Release date

May 2020

Region

Worldwide

Survey time period

Q4 2012 to Q1 2020

Supplementary notes

Daily active users are defined as the number of individuals who played one of Zynga's games during a particular day. Under this metric, an individual who plays two different games on the same day is counted as two daily active users. Similarly, an individual who plays the same game on two different platforms (e.g. web and mobile) or on two different social networks on the same day would be counted as two. Average daily active users for a particular period is the average of the DAUs for each day during that period.
Figures for quarters prior to Q1 2020 come from previous quarterly reports.
Figures for 2009 and 2010 are available in the download file.

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