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Zynga mobile games daily active users as of Q4 2020

Social gaming platform Zynga reported 36 million daily active users via mobile in the fourth quarter of 2020, up from 31 million mobile DAU in the previous quarter. The company shifted to mobile-only audience metrics due to the decrease in relevance of web-based games.

Average daily active users (DAU) of Zynga mobile games from 4th quarter 2012 to 4th quarter 2020

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Source

Release date

February 2021

Region

Worldwide

Survey time period

Q4 2012 to Q4 2020

Supplementary notes

Daily active users are defined as the number of individuals who played one of Zynga's games during a particular day. Under this metric, an individual who plays two different games on the same day is counted as two daily active users. Similarly, an individual who plays the same game on two different platforms (e.g. web and mobile) or on two different social networks on the same day would be counted as two. Average daily active users for a particular period is the average of the DAUs for each day during that period.
Figures for quarters prior to Q4 2020 come from previous quarterly reports.
Figures for 2009 and 2010 are available in the download file.

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Statistics on "Social gaming worldwide"

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