EA is one of the heavyweights of the gaming industry
EA owns and operates major gaming studios in several countries, including notable subsidiaries such as BioWare, Codemasters, DICE, PopCap Games, and Respawn Entertainment. With more than 5.54 billion U.S. dollars of annual revenues and a net income of 3 billion U.S. dollars in its most recent fiscal year, Electronic Arts (EA) is one of the biggest players in the gaming industry worldwide. The company reported approximately 9,800 employees during its last fiscal period. Although EA produces and publishes games for all major gaming platforms, the company consistently generates more than two thirds of its revenues via console games. In the fiscal year 2020, EA generated 4.3 billion U.S. dollars in digital revenues, the majority of which were via the live service segment. These live services include extra content, subscription offerings and other revenue generated outside of the sale of the company's base games.
Monetization strategies and loot boxes
Live services are Electronic Arts’ fastest-growing revenue segment, reporting a 27 percent year-on-year-growth compared to 2019. This is hardly surprising, as gaming companies aim for players to engage with their games and services over longer periods of time, and purchase additional content designed to provide value top layers and extend and enhance gameplay.
This additional digital content includes loot boxes, consumable virtual items that are bought with real life money which can be redeemed to receive a randomized selection of further virtual items, or loot, ranging from simple customization options, to game-changing equipment such as weapons and armor. Loot crate mechanics have become highly criticized, with opponents comparing the practice to gambling and pay-to-win gameplay. EA is no stranger to loot box controversy and the company has faced several class-action lawsuits regarding the matter, two of which were still ongoing as of March 2021.
EA’s most popular live service is the extra content purchased for the Ultimate Team mode associated with its sports franchises Madden NFL and FIFA.
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In the following 6 chapters, you will quickly find the 48 most important statistics relating to "Electronic Arts (EA)".