Roblox users are highly engaged and young audiencesThe creative possibilities of the user-generated games on the Roblox platform are appealing to many gamers, especially children and young teenagers. With this target audience, the platform also makes a point to address parents and highlights the ways in how it ensures that Roblox is a safe online environment for children, especially as gaming usage and screen time increased during the global coronavirus pandemic. Roblox has become a popular digital hangout platform for children in the United States, with the company stating that over half of U.S. kids and teens aged 16 and under were playing the game as of July 2020.
As of the first quarter of 2022, there were approximately 54.1 million daily active users of Roblox games worldwide. Users accumulated over 11.8 billion hours’ worth of global user engagement with Roblox games in the most recently reported quarter. The most popular Roblox games of all time based on plays include pet adoption game Adopt Me!, obstacle course Tower of Hell, and social hangout/role-play title Meep City. Adopt Me has generated over 27 billion lifetime plays.
Making money through RobuxIn 2021, Roblox Corporation generated a total revenue of over 1.9 billion U.S. dollars, up from last year's annual revenue of 923.89 million U.S. dollars. The company generates almost all of its revenue through the sales of virtual currency, Robux, which players can use to purchase virtual items sold by the Roblox developer and creator community on the platform.
Developers and creators can generate earnings via Robux: microtransactions in their experiences, engagement-based rewards, and by selling virtual items. Robux can be exchanged for real-world currency through a Developer Exchange Program. At the end of 2021, Roblox Corporation reported that only seven developers or creators using Roblox games were rewarded over 10 million U.S. dollars. In comparison, over 1.7 million thousand Roblox games developers or creators were not rewarded at all.
With more than 2.29 billion U.S. dollars in revenues, Roblox was ranked among the leading free-to-play (F2P) titles worldwide in 2020. Roblox also consistently ranks among the top-grossing iPhone gaming apps. In February 2022, Roblox generated approximately 15.49 million U.S. dollars in global app revenues.